Geoff worked with KPMG for 8 years, leaving in 1992 to assume the role of Finance Director with a company supplying beverage dispense equipment to global drinks brands in international markets. Geoff left this business as Managing Director in 2004 and joined Totalmobile, a VC-backed company providing software and IT services to UK and US Local Government and Healthcare markets.

Geoff acted as CFO of this business until 2018, having been a key part of the management team that sold a majority stake in this business in 2015 to a UK private equity firm.